Miele × VERBD.
The Human Stories of Instrument Reprocessing
A storytelling campaign designed to connect Miele’s engineering excellence with the people responsible for patient safety every day.
The Opportunity
Miele has built trust through engineering. This campaign builds trust through people.
While most product marketing focuses on features and specifications, the strongest stories in dentistry are found in the clinicians, hygienists, practice managers, and public health leaders who rely on these tools every day.
Together, we’ll create evergreen content that positions Miele as both an innovation leader and a trusted partner in the future of instrument reprocessing.
Why VERBD.
We specialize in making expertise feel human, credible, and worth watching.
VERBD. helps experts, educators, and industry leaders turn complex ideas into people-first stories. For Miele, that means moving beyond a traditional product video and creating a campaign rooted in trust, clarity, and real-world impact.
Campaign Approach
People first. Product with purpose.
01
Conference Credibility
Capture education, booth energy, attendee insight, and real market conversations at NNOHA.
02
Real-World Proof
Show the product in use inside a working dental environment where the stakes are tangible.
03
Evergreen Authority
Create assets for sales, education, LinkedIn, YouTube, conferences, and long-term marketing.
Investment Options
Choose the level of story, proof, and content momentum.
Visible
Conference Capture
$7,500
A focused content capture experience centered around the NNOHA Conference, Karen’s educational leadership, and real conversations with dental professionals.
- 1 production day at NNOHA Conference
- Karen Daw presentation coverage
- Booth + product interaction coverage
- Up to 15 attendee interviews
- 1 Conference Story Film
- 10 LinkedIn / YouTube Shorts clips
- 50+ edited photos
Credible
Industry Voices Campaign
$14,500
A people-first campaign combining conference credibility with real-world product use inside a working dental environment.
- Everything in Conference Capture
- Additional production day at a working dental office in WA
- Customer / clinician interviews
- Product-in-use workflow footage
- +1 Customer Story Film
- 20 LinkedIn / YouTube Shorts clips
- 75+ edited photos
- Content usage guide
Inevitable
Market Leadership Campaign
$22,500
A full content ecosystem designed to support sales, education, social media, YouTube, conferences, and long-term brand credibility.
- Everything in Industry Voices Campaign
- Additional production day at Miele showroom in New Jersey
- Executive / team interviews
- Product beauty footage
- Innovation story capture
- +1 Hero Brand Film
- +1 Innovation Story Film
- 30 LinkedIn / YouTube Shorts clips
- 5 Product Feature videos
- 100+ edited photos
Optional Add-Ons
Additional ways to extend the campaign.
Raw Footage Library
$3,500
Organized interview, b-roll, and product footage for future internal marketing use.
Additional NNOHA Production Day
$2,500 / day
Expand the scope of production with more booth coverage & attendee interviews.
Quarterly Content Support
Custom
Ongoing repurposing, editing, and campaign support using captured assets.
The Goal